StyleWatch Digital Publishing App
Client brief. We set ourselves a challenge to demonstrate the versatility of App technology with relevant and engaging content.
Our solution. StyleWatch is a quarterly snapshot of what is happening in the world of fashion; from catwalk style to high-street news. Brought to you by the creators of the award-winning Schwarzkopf Professional Trend Report, StyleWatch is the authoritative new way to keep ahead in fashion. Our experience creating this iPad App has honed our skills in this field and shown us where the pitfalls can lie within the publishing process, making us even more well equipped to service our clients efficiently. StyleWatch also allows us to demonstrate the benefits of interactive digital publishing to clients, showcasing pivot and swipe technology with videos, animations, image galleries and articles, keeping users up-to-date with the latest fashion trends.The future of this App development project will be to publish across multiple devices with accompanying multi-platform support, including Android, iOS and Blackberry RIM.
By creating easily updatable Apps as a lightweight and eco-friendly alternative to print brochures, magazines and catalogues, we can introduce a new level of user interaction including movies, 3D product display and instant connectivity to online POS within this impressive talking point.
The relevance of this communication media for sales teams and publishers is exceptional. Experience how by downloading our App now, from iTunes.
"Within the next 12-18 months, we predict that North American and Western European consumer sales in tablet devices will outperform those of more traditional desktop platforms.
The dominance of e-publications is already growing; Amazon has already reported that the sales in e-books has overtaken the sales of their paper counterparts.
What we have achieved with StyleWatch is different, it doesn't merely represent a digital version of a publication, it represents the beginning of an entirely new generation in digital publications."
Chris Proctor
Account Manager - gm-design LTD
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