ASK Education for Hairdressers Website

Our solution. This project presented a variety of design, programming and planning challenges. As an international market leader, Schwarzkopf Professional require their sites to be multi-lingual, in the case of ASK Education for Hairdressers there were 16 languages to be considered at launch, so the project required bespoke web design and a user interface and CMS that could accommodate Roman, Cyrillic and Aramaic characters, including accents, contextual translation lengths and right alignment. As well as this, the assignment required the auto-migration and amalgamation of over 800 articles and product pages from different technology platforms, creating brand new areas of content and setting up a registration process with the requisite data capture, all to be intuitive to use and viewable on both desktop and mobile devices.

When the deadline was brought forward by two months, lesser agencies may have panicked, but with a combination of clever planning, attention to detail, strong project management and user-centred mobile template design, we were able to deliver this multi-lingual content-managed website on time, an achievement of which we are extremely proud.

With regular content management and website maintenance to make sure the site is kept up-to-date for end users, and continues to make the most of advances in website usability, the 2011 ASK Education for Hairdressers website has demonstrated its global appeal by surpassing 50,000 registered users just four months after the re-launch! We believe that this is an affirmation of the logic and intelligence behind a site that puts users’ needs in complete focus.