ASK Business Brochure Design
Client brief. ASK Business brochure design was commissioned to showcase Schwarzkopf Professional's business seminar offerings directly to their target audience - hairdressers and salon owners. Highlighting available business courses in a professional and credible way but still appealing to the aesthetic hair and beauty market. Print design for A5 8pp landscape brochure, printed offset litho at 300dpi, on a 250gsm high-white silk card with a 2pp loose insert, the 205 x 143mm insert was printed on matching card.
Our solution. We wanted readers to have access to all the relevant information in a clean and aesthetic presentation, while maintaining the corporate identity of ASK Education for Hairdressers. Clever use of white space and typography treatments, combined with carefully selected imagery, give a corporate and professional feel to the layout of this publication whilst still being visually highly appealing to hairdressers and salon owners alike.
The insert was printed 5mm smaller than the page size so that it sat comfortably within the stitched brochure. The insert was designed in the brochure style and carried all of the seminar dates and info so could be easily kept for reference.
The client was so happy with the finished product that several of the spreads were also used as promotional pages on their website and used in presentations across the globe at marketing workshops.
“Big compliments for your work again… THANK YOU!!”
Christian Kriebel
Global Professional Partner Services, Schwarzkopf Professional
