Essential Looks Trend Report CD-Rom
Client brief. In late 2010, gm-design were tasked with taking the Essential Looks Trend Report user interface and creating a more engaging user experience for the next generation of Fashionistas and hair professionals. Produced bi-annually, the Trend Report is the central point of the Essential Looks programme, which translates catwalk-inspired trend collections into high-street style. The Trend Report is distributed to hairdressers, trainers and sales teams, aimed at driving people into academies for seminars and increasing customer base for over-the-counter products.
Our solution. The challenge with this brief was combining 3D animation with informative and inspiring content. This presented project management and interface design challenges which we were happy to meet head on. The result is that Schwarzkopf Professional and the gm-design team have created another in-depth yet aspirational guide to the ever-changing fashion landscape through the seasons. With easy-to-use navigation, marrying user experience logic and technical innovation, with cutting-edge design and beautiful imagery, the award-winning Essential Looks Trend Report IGORA COLOUR Collection 1:2011 continues to deliver catwalk analysis and Schwarzkopf’s Essential Looks to the hairdressing industry sector, translating catwalk looks into salon style.
We are proud to have worked with Schwarzkopf Professional on this ground-breaking e-media publication for the last 10 years. This portfolio of the latest fashion trends is now presented as a CD-ROM included in the Essential Looks book.
gm-design is also delighted to announce that their very first competition submission has resulted in their first accolade. The Essential Looks Trend Report IGORA COLOUR Collection 1:2011 has won the South West Media & Innovation Award 2011 for the category CD-ROM/DVD. Clients being overjoyed with our work motivates every job done; having peers recognise our efforts is the icing on the cake!
“Congratulations. Well done guys. l think that this is without doubt the best EL Trend Report ever!!
It has great flow and content, looks dynamic and is full of relevant fashion forward excitement. It epitomises the very heartbeat of Essential Looks and we feel that it should, from now on take centre stage along with the EL book as a combined definitive learning and informative tool which sets apart Schwarzkopf Professional from its competitors.
You should all feel justly proud of what you have achieved because you have delivered a truly beautiful body of work. Great things happen when like-minded individuals think and work as a team.”
Steve Hogan
Creative Director - Schwarzkopf Professional
